HELLO 100% orange

Oranges, like other citrus fruits, are native to Asia. HELLO 100% orange juice is made from Brazilian oranges of the Pera, Navel and Valence varieties from the subtropical interior of the state of Sao Paulo. It is an important source of natural vitamin C. However, it also contains other substances important for human nutrition, such as pectin, fibre, bioflavonoids and cryptoxanthin (an antioxidant carotenoid). It is only thanks to the latest processing and storage technology that this orange juice remains delicious and nutritionally valuable even after travelling more than 10 000 km on its journey from home. In September 2009, we introduce 100% orange juice in a 250ml pack with a straw. This pack is suitable for travelling and as a healthy alternative for children as it does not contain added sugar as is common in children’s drinks.